SOCIAL MEDIA - CONNECT WITH YOUR CUSTOMERS

Increase visibility and build brand awareness

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Facebook, Digg, Del.icio.us, Flickr, MySpace, Wikipedia, Reddit, Newsvine, StumbleUpon, YouTube, Technorati, Yahoo! Answers, Ma.gnolia, Yahoo!360, LinkedIn, Squidoo, Wikihow, and others. Social Media Marketing goals are different for every organization; however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, or sell a product.

Why Use Social Media Marketing?

Social media marketing helps you to:

• Increase Website traffic
• Understand and manage user behavior
• Improve conversion and sales analysis
• Increase page views, ad exposure
• Grow brand awareness
• Create and maintain a positive brand association
• Manage your reputation
• Expand business development and a broader customer reach

The social web allows you to interact with others, create and promote content that can get links and viral attraction. You can - with the right strategy - reach key influencers using this medium. We all know what blogs alone can do, and they are pretty search engine friendly out of the box.

Social media expansion is important because this provides foundations for broader, faster mindshare, along with supporting your search engine marketing objectives.

Through clear goal definition, comprehensive customer profiling, thorough web channel assessment and creativity, our viral campaigns adhere to the same strict strategy for success we bring to all of our programs. Our clients value the process oriented approach we bring to the world social networking.

Sample Social Media Marketing Strategies:

• Submit a how-to article or tip sheet to a "voting" site like Digg and Reddit
• Bookmark an article on sites like del.icio.us or ma.gnolia
• Upload and tag images up on Flickr, Photobucket, etc.
• Upload videos to Yahoo! Video, iFilm, YouTube, etc.
• Establish a business profile at a social media web site like MySpace or Facebook
• Develop a widget that lets users spread your content on their own sites

Why Use Advantix Interactive?

Advantix Interactive begins with in-depth research of customer profiles to spotlight relevant online communities and key market influencers. Keeping our target in mind, our team develops the creative assets, viral applications and outbound messaging strategies that foster awareness, evangelism, brand advocacy and conversion.

Our Social Media Marketing Services:

• Listing creation on all the Major Web 2.0 Websites

• Viral Marketing Program Creation

• Viral Marketing Strategy and Recommendations

• Management and Promotion of Community Based Interaction

Advantix Interactive does NOT offer cookie-cutter, one-size-fits all solutions. We invest the time and effort to really get to know you, your business, your capabilities and your marketing goals. We then recommend the optimal combination of our services, and customize your campaign's project plan to match your unique needs, capabilities and business model. Our full-time search engine marketing professionals develop, prioritize, and implement your custom-tailored campaign.

Experience

• Established 2001
• 300+ Clients in 30 States
• Executed over 200 social media campaigns in our 7 years of interactive marketing experience
• Experts in Multiple Industries
• Official Google AdWords Reseller
• Google, Yahoo and MSN Certified Account Managers

Technology

• Automated, ROI Driven Campaign Management
• Ad, Form, Email and Sales Performance Tracking
• 24/7 Online Reporting
• Multi-Source Campaign Management
• Click Fraud Monitoring and Prevention
• Search and Display Ad Tracking
• Phone call (Offline) Tracking and Recording

Support

• Dedicated Account Managers
• Same Day Email Response
• Direct Phone Support

Extras

• Flexibility - The ability to develop SMM campaigns that target multiple verticals
• Online Performance Reporting
• Customer Definable Goal
• Goal Oriented Response Optimization
• Daily Campaign Status Control
• Day-Parting
• Demographic Targeting

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