SEARCH ENGINE MARKETING - PAY PER CLICK

Instantly drive traffic to your site from sponsored listings on major search engines

Overview
Search Engine Marketing (SEM) positions web sites within search engines to achieve maximum exposure on the 'Sponsored' area of the search engine results pages (SERPs). SEM provides a high ROI business and lead generation channel. The past five years have seen extraordinary growth in search advertising. Spend is nearly doubling yearly and is expected to reach more than $12 billion in 2008.

SEM is complex and the marketplace highly competitive. Search engines are continually adjusting their ranking algorithms. Effective SEM requires knowledge of the search engine marketplace, analytics, and ad copy writing. Advertisers are often challenged with integrating search into their overall marketing plan and maximizing ROI because they lack experience, staff and tools to effectively manage their campaigns. Advantix Interactive offers solutions that address these challenges and provide our clients with the knowledge needed to be successful online marketers.

Search Budget Growth
Search marketing budgets are expected to grow by double-digit percentages next year, mainly in anticipation of higher prices. Many marketers say they plan to increase their PPC budgets by at 11 percent next year. The report is based on data collected from more than 2,400 marketers who conduct or supervise search marketing in-house, as well as more than 700 agency executives.

Even more "Big Spenders," those advertisers who spend at least $25,000 a month on search, planned double-digit percentage increases. Among those advertisers, 45 percent plan to increase their PPC budgets on Google; 38 percent plan to do so on top-tier search engines; and 24 percent plan to do so on second-tier PPC networks.

Growth will be driven by:

• Advertiser demand
• Rising keyword pricing and cost per click
• Increase in small-to-midsize businesses using SEM
• Greater consumer usage of search utilities
• Better targeting and niche offerings

North American SEM Expenditures to Reach $25.2B in 2011